Cloudflare’s mission is to help build a better Internet. We’re excited today to take another step toward that mission with the launch of 1.1.1.1 — the Internet’s fastest, privacy-first consumer DNS service. … for most Internet users, when they connect to an ISP, or a coffee shop wifi hot spot, or a mobile network then the network operator will dictate what DNS resolver to use. … The problem is that these DNS services are often slow and not privacy respecting.

Although I like Cloudflare, I’m not sure what to think regarding there recent news regarding their own DNS service.

I do think it’ great that they bring an alternative DNS service (with great performance and seemingly a strong focus on privacy). But I have some reservations regarding centralising DNS at a company which already controls 80% of the western internet.