About

Welcome to my blog.

I’m Roel Willems,

This is my own space on the internet. Some sort of personal digital diary which I used as a poster wall of topics that interest me. Could be about online business and internet culture but most likely you will find random posts, short form writing, quotes and link posts on technology, personal development, data & online privacy and other topics which spark my interest.

I work at Albert Heijn (part of Ahold Delhaize) responsible for experimentation and data privacy within the analytics, data science team.

You can find my photography at maintainingfocus.com.

For analytics, data science and experimentation focused content please visit Eliminateguess.work. (work in progress)

A few additional words:

  • all views and opinions expressed are my own;
  • Recommendations to services, apps or companies are without any affiliation (or otherwise explicitly disclosed).