Welcome, I'm really glad you're here.

I am Roel Willems. Currently, I lead Global Data Management and AI Governance at Ahold Delhaize, overseeing the strategic data and AI frameworks for one of the world's largest retail groups.

With over 20 years of experience leading data and AI initiatives, my mission is to replace organizational guesswork with data-driven certainty. I believe a strong data foundation is the essential driver for achieving strategic objectives, serving as the primary engine of competitive advantage, and the ultimate enabler for innovation and AI.

Operating at the intersection of business strategy and technical excellence, I focus on maturing data and AI practices to move beyond localized successes and drive sustainable, enterprise-wide value. I specialize in:

• Strategic Value Alignment: Orchestrating across regions to move beyond isolated ‘local wins’ and deliver scaled, enterprise-wide impact.
• Cultural Transformation: Repositioning data as a core business asset rather than a technical byproduct.
• Operational Velocity: Turning governance into a strategic accelerator, enabling teams to solve real-world problems faster while systematically mitigating risk.

Through my weekly essays, I share what truly matters in the world of Data and AI. My aim is simple: to provide clarity amidst complexity and help leaders unlock enterprise value in a fast-moving landscape.

All opinions here are my own.

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