Welcome, I'm really glad you're here.

I'm Roel Willems and each week, I share insights on the strategic opportunties and organizational challenges of deploying data and AI in real-world business settings. My aim is simple: to help leaders and practitioners make sense of fast-moving developments and provide clarity amidst complexity.

I write from experience. I bring nearly 20 years of experience in data, analytics, and AI, helping organizations turn information into strategic advantage. I've worked across teams and regions to shape data and AI strategy, improve governance, and balance innovation with compliance driving long-term value in a fast-changing landscape. I believe that good data practices and responsible AI aren't just technical necessities, they're competitive advantages.

You won't find hype or hot takes here. I focus on what data and AI development truly matter impacting real business value, and why they matter for your organization's long-term success.

Currently, I lead global Data Management and AI Governance at Ahold Delhaize, one of the world's largest food retail groups. In this role, I define enterprise standards, guide data strategy, and advocate for effective, efficient and responsible data and AI practices.

I write the content shared here first and foremost for myself. The process of clarifying concepts and articulating ideas forces a deeper understanding and broader perspective. My goal is for these reflections to offer practical value as you navigate your own data and AI journey.

All opinions here are my own.

Thanks for reading.

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