about

Hello and welcome, first of a short introduction:

I’m Roel Willems, web analyst and conversion specialist working for a Dutch company called OrangeValley. Working for the “Top 500 bedrijven” (that is: the fortune 500 companies of the Netherlands) I’m constantly working on and discovering new ways to improve online business.

…My career:

My primary focus is helping clients creating actionable insights from web analytics data, generating more revenue and positively increase the customer’s overall experience with my specialist knowledge of Web Analytics, online marketing and optimization. My professional career allowed me to work with several large businesses, ranging from Dutch leaders as VNU Media and Europeesche verzekeringen to Oxfam Novib and Qurius.

…My specialties include:

Good communication skills completed with specialist knowledge of: Web analytics, A/B-Multivariate testing, Online marketing and Social Media. Due to my passion finding new ways to track and analyze user behavior with research and development you could call me a nerdy ehm… somewhat “technical” online marketeer.

…I’m experience with:

Complex web analytics implementations, working for large businesses, focussing on results (that could be driven by technical solutions).

…lastly you should know:

Although I’m not a developer but I do know my way around HTML / CSS / JavaScript / PHP. My technical skills allow me to find new ways of data collection and generating useful insights and let me talk code with any development team just as comfortable as publicly speaking at a conference or industry event to - for example - a group of marketeers.

…Enough said, I also want to get to know you. Feel free to get in touch!

Want to read more on my professional career and experience? Check my LinkedIn profile.