The best methode of tracking outgoing links within Google Analytics is to auto-track all links pointing to an domain which not equals the parrent domain. Axllent.org wrote an script which does exactlly this, which I’ve updated to Universal Analytics


  1. With “regular” script part I’m referring to the code which includes the analytics.js file to the website which should look very similar to: <!-- Google Analytics --> <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); </script> <!-- End Google Analytics —> 

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May 2013

Sunstroke Fever client

Sunstroke a dedicated Fever client has been updated and has gone universal. Although the price tag made me a bit skeptical at first and holding the purchase off, this made me decide otherwise.


  1. Sparks are a combined category within Fever for high volume feeds for example. 

  2. I have no affiliation of any kind with Fever or Sunstroke, just a happy user. 

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April 2013

The age of do it yourself

I'm giving Scriptogr.am a test run in order to get my personal blogging up-and-running again, but this time with the option to selfhost all of my blogging and have the posibility to free my writing from third party services.


  1. I disregard services free-to-use as “free” when they have an very obvious business model such as Google search, Facebook and so on. Basically all services where we as users are in essence the product. 

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April 2013

Mobile experience

Designer, developer and mobile maven Josh Clark tells us that rather than stripping down, we should be asking how we can do more with the mobile experience.

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February 2013

Online marketing update 2013

On the biannual online marketing update held by OrangeValley I’ve talked about trends for 2013 specifically for Web Analytics, conversion optimisation and the Dutch cookie legislation.

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December 2012

GAUC Adwords Edition presentation

I've recently preformed a masterclass at the “Google Analytics User Conference - the Adwords Edition” on the “cookie legislation”, the impact on online marketing and designing the optimal message.

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November 2012

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